Put your business where Frederick is already looking.
Frederick Scanner connects local businesses with a large, highly engaged Frederick County audience through social media, FrederickScanner.com and The Frederick Watch.
Local reach at a scale that’s hard to duplicate.
Frederick Scanner isn’t built around a broad national audience. The focus is Frederick County and the people who live, work, commute, shop and run businesses here.
One partnership. Multiple ways to be seen.
Sponsorship isn’t just a logo on a page. Depending on the level, a business can appear across Frederick Scanner’s website, social channels and The Frederick Watch.
FrederickScanner.com
Year-round website visibility through rotating banner advertising and linked sponsor placement.
Social Media
Dedicated sponsored campaigns put your business directly into Frederick Scanner’s social presence.
The Frederick Watch
Featured and Presenting Partners receive recurring sponsor visibility inside Frederick Scanner’s daily publication.
Choose the level that fits your business.
Each sponsorship is a 12-month partnership and includes the benefits shown for that level.
Consistent year-round visibility for local businesses.
- Rotating homepage banner advertisement
- Linked business logo in the homepage sponsor section
- 1 dedicated sponsored campaign per month on Facebook and Instagram
- 1 approved event promotion per quarter
Greater frequency plus visibility in The Frederick Watch.
- Rotating homepage banner advertisement
- Linked business logo in the homepage sponsor section
- 2 dedicated sponsored campaigns per month on Facebook and Instagram
- 1 approved event promotion per month
- 2 featured business spotlights per year
- Secondary sponsor advertisement in The Frederick Watch
Frederick Scanner’s highest-visibility business partnership.
- Rotating homepage banner advertisement
- Linked business logo in the homepage sponsor section
- 4 dedicated sponsored campaigns per month on Facebook and Instagram
- Up to 2 approved event promotions per month
- 2 featured business spotlights per year
- Category exclusivity
- Naming sponsorship of 1 available Frederick Scanner website feature
- Primary sponsor advertisement in The Frederick Watch
Visibility that lasts beyond the social feed.
The Frederick Watch is Frederick Scanner’s daily publication, bringing together the previous day’s public-safety activity, community information, traffic, weather and local agency news.
- Published as a daily Frederick County edition
- Extends sponsor visibility beyond social media
- Featured Partners receive secondary sponsor placement
- Presenting Partners receive primary sponsor placement
Your business gets its own message.
A dedicated sponsored campaign is promotional content centered on your business, not a tiny logo buried beneath unrelated content.
- Your business name, branding and message
- Products, services, specials or announcements
- Campaign scheduling coordinated in advance
- Presented in a straightforward style appropriate for the Frederick Scanner audience
A community platform more than 15 years in the making.
Frederick Scanner began during the 2010 Snowmageddon storm when local residents needed timely information focused specifically on Frederick County.
What started with scanner audio and local alerts has grown into a year-round community information platform with live audio, incidents, traffic, weather, social coverage and The Frederick Watch.
Sponsorship helps support the equipment, infrastructure and volunteer effort that keeps Frederick Scanner available to the community.
Sponsorship FAQ
Are these annual sponsorships?
Yes. The sponsorship packages shown above are based on a 12-month partnership.
What is a dedicated sponsored campaign?
It is promotional content focused specifically on your business, service, offer or announcement and published through Frederick Scanner’s social channels.
Can we promote a community event?
Yes. Each sponsorship level includes a defined number of approved event promotions. Event content is subject to fit, approval and scheduling availability.
What does category exclusivity mean?
Presenting Partners receive exclusivity within their primary business category for the sponsorship term.
Do you guarantee a certain number of views?
No. Social reach varies by content, timing and platform activity. Frederick Scanner can provide current audience and performance information to prospective sponsors.
Interested in partnering with Frederick Scanner?
Tell us a little about your business and what you’re hoping to accomplish. We’ll help you determine which sponsorship level makes the most sense.